3 Reasons to invest in Switzerland

Switzerland is definitely a master player when it comes to Economy Switzerland has become a preferred destination for investors due to its taxation system

Switzerland has become a preferred destination for investors due to its taxation system, geographic and political position, low inflation, highly skilled professionals as well as its competitive business environment. The economic stability of Switzerland is one of the most known facts about this country.

Switzerland is an attractive business center for the multinational companies, due to its business model, that aims to provide the ideal framework for the foreign investors. As a result of this, about 30% of the world’s biggest brands have offices in this country. In fact, 15 Fortune 500 Companies such as Glencore International, Nestle, Novartis, Roche Group or ABB have the headquarters in Switzerland.

The political neutrality of Switzerlandand and its geographic position

Though Switzerland has never joined the North Atlantic Treaty Organization nor the European Union, it often acts as a mediator between countries on international political matters. Although it is not a member of the European Union, Switzerland is a member of the European Free Trade Association and also a member of the Schengen Area from 2008.  In order to prevent double taxation for the same item, Switzerland has signed Double Taxation Agreements with 55 countries so far. Switzerland has also agreed and signed 10 tax information exchange agreements.

Switzerland’s geographic position, in center of Europe, can be viewed also as an advantage by the investors who are interested in investing their assets in this country. Due to its infrastructure, Switzerland is considered an accessible country, with car access to more than 30 European countries. In fact, according to the Global Competitiveness Report from 2016-2017, Switzerland is the most competitive country in Europe and as competitive as Singapore and United States at a world-wide level.

Highly skilled professionals

The high level of education and skills makes Switzerland a country in which the foreign companies would want to invest in. The literacy rate in Switzerland is 99%, which makes this country the 6thmost literate in the world. As a result, many well-known foreign companies choose to relocate their offices and in some cases, also their employees to Switzerland. Over 22.7% of the population living in Switzerland do not have a Swiss passport.

Switzerland is focusing on having one of the best educational systems and having human resources as an alternative for its scarce natural resources. As such, ETH Zurich University is ranked as one of the best in the world and a leading university from the European continent.

The taxation system

Currently, in Switzerland there are approximately 6500 foreign investors that contribute to Switzerland GDP with more than 5 billion dollars yearly. Moreover these companies provide permanent jobs for almost 15000 Swiss citizens.

This is why the Swiss Government is interested in maintaining its tax status by creating a tax reform that will allow even more investors in the future, but will align in the same time with the international regulations.

The Swiss law considers that the cantonal tax rate laws should have sovereignty over the federal ones. In such, in order to attract investors, Switzerland has provided the possibility for each canton to have its own tax breaks for the investment projects. Some of the lowest taxes rates are on Zug, Schwyz, Slon and Stans and start from 1.78%, while the highest are on Lausanne, Basel, Solothum, Neuchatel up to 9.96% (for a couple with two children).

Due to all above mentioned, Switzerland will remain the best investment destination for foreign investors interested in having a safe growth of their assets over the years.

For more details and assistance about investing in Hotel Real Estate in Switzerland, feel free to reach out to our expert consultants. Our highly experienced and well-informed team is ready to answer all your questions and give you all the help you might need.

Suite Dreams

The new definition of a hotel suite.


Spending a night in a luxurious hotel suite is something many people associate with the perfect ambiance for a deep and relaxing sleep. But what are the key facts in reaching this special vibe of a dreamy hotel suite?

Even though you could think of luxury as something extravagant and the attitude of “the more the better” there has been a shift in the past couple of years in how luxury is being defined in terms of the hotel suite.

In this new definition of a hotel suite, there is much more space for individualization which has become a very important topic in the architecture and design world. Also, the urge for more nature and green has increased notably.

This is of course the result of the change of attitude in our society where sustainability is becoming such an important topic and forms our surroundings in a different, and better, future. Natural and sustainable materials such as stone, wood, linen, marble, or wool are giving the guests of a suite the impression of a more modern and accurate luxury.

Instead of glamorous headboards and heavy fabrics, the trend is definitely going in the direction of simplicity. It gives the guest more space to breathe, makes the interior look much lighter and cleaner, and is also a part of the sustainable lifestyle.

The color palette of the new definition of luxury hotel suite stays is also very simple. Earthy tones in combination with white, grey, and colors coming from nature, emphasize the idea of nature as its biggest inspiration.

But creating a space for dreaming is not only about choosing the right materials and colors. The lighting is extremely important as it all comes down to how the human eye reacts to light. The perfect solution is a dimmer where you can install the timing of when the light should switch into night mode.

Natural light plays also an important role in how we feel and how we sleep. The perfect situation would be to have the windows facing east so the body and the mind can wake up with the sun rising and giving the room an awakening of lightning.

We have come to realize that staying closer to nature will automatedly give us the right surroundings for better sleep. This is something you could think of when planning the bedroom at home as well.

In the end, sleeping is something we spend a third of our lifetime doing so it is a good idea to start thinking a bit more about how to create a better and more suitable bedroom. Imagine waking up every day feeling as relaxed as if you would have spent your night in a luxurious hotel suite.

So spend a night in a hotel suite, get inspired, and increase your quality of sleep long-term by copying some of the new trends in how to reach your sweetest dreams in a sustainable environment.

Get in touch with us if you want to know more about the latest trends in the hospitality world, topics reaching from interior design to investment strategies.

New Era for Business Hotels


The Hotelification of Real Estate. After the technological revolution triggered by COVID-19, people, places, and businesses have become more interconnected than at any point in human history. Now, business hotels that have been unchanged for decades will need to adapt and evolve.

After the technological revolution triggered by COVID-19, people, places, and businesses have become more interconnected than at any point in human history. Now, business hotels that have been unchanged for decades will need to adapt and evolve.

In about 10 years, buildings shall be fully automated and offer personalized experiences so as to support our increasingly on demand lifestyles. Workplace design will be adapted from compartmentalized to a collaborative, open, and flexible environment without hierarchical distinctions. Besides, corporations will need to adjust their outlook, management style, and workplace amenities to better motivate and retain top talent.


We’ll see a total integration of work, life and play into a single place, with countless options for individual personalization. The interaction between people and buildings will change—with buildings anticipating and instantaneously responding to the needs of people who occupy them. Environmental standards will become fundamental, and the value of a property will be perceived as much more than the price per square meter.

Employers will have to offer a wide variety of working locations that are flexible enough to meet their employees’ personal and professional needs. This is a big leap from the rigidity of limiting employees to a single location and putting the burden on them to make that location fit their life. Thus, the new work model will require productive flexible spaces to be available near fitness centers, malls.

The big win as an experienced operator is creating a bond between and adding value for all parties. The result will be that flexible workspace grows to at least 20% of the office market in the next decade. Most organizations will understand what portion of their portfolios is best suited for long-term committed space vs. flexible space.

Eventually, a new and more collaborative business model will emerge in which landlords, tenants, and flex space providers work closely together to create the right win-win-win outcomes for all.

The ‘Hotelification’ of Real Estate

Branded live, work & play places are ready to have their moment.

“Hotelification” is the reinvention of residential, retail, and office space based on inspiration from the hospitality industry; this trend is shaking up real estate’s business-as-usual model. Global players are offering branded and customized spaces for an increasingly mobile population of international knowledge workers who want spaces that offer a variety of short-term facilities from living and working to events, to shared restaurant tables, among others.

Benefits of Hotelification 

The hotelification movement represents an intersection of several different trends, all expected to strengthen in the near future. Notably, the rise of the tech-based marketplace for home stays has forever changed the hospitality landscape, producing 6 million new rooms worldwide in a single decade. The sector of alternative accommodations, including short-term rentals and apartment-style hotels, generated more than US$ 127 billion in worldwide revenue in 2018.

The New Boomtowns

Very soon, Generation Z will start inheriting (and changing) the economy.

Urban populations are booming, and cities are struggling to improve housing, transit, and environmental sustainability. London is estimated to have 2.06 million inhabitants of Generation Z living in the city by 2030. In this new populational scenario, “Multifamily” will take center stage in real estate investment. The term “multifamily” refers to apartment blocks or campus-style developments in single ownership with market-level rents and professional management. Such properties provide favorable investment returns.

To meet this new demand, institutionally owned multifamily rental housing will account for one-fifth of global investment volume, and cross-border capital will help power the shift. In 2018 alone, US$38 billion of cross-border capital was allocated to residential, accounting for more than 10% of total cross-border investment volume. Residential investment across Europe, including the U.K. and Ireland, totaled US$58 billion in 2018, up from just US$5.5 billion in 2010.

Multifamily models across the globe have the potential to make real progress in meeting global housing needs. Global expansion of the multifamily sector can attract persevering long-term investors.

Should I sell my Hotel?

We are here to help you make the best decision.

During this turbulent time, you are probably finding yourself thinking: Should I sell my Hotel? We can help you: The answer is yes!

During this turbulent time, you are probably finding yourself thinking: Should I sell my Hotel? We can help you: The answer is yes!

Why? Is simple! If, on the one hand, you are thinking of selling your hotel to obtain an immediate cash flow to invest in new projects and ensure support for your legacy, there are an enormous number of investors looking for new business opportunities. Right now investors want to allocate their capital to long-term investments. Your hotel can be the perfect fit for them!

A moment like this should be seen as a challenge and not an obstacle!

This unexpected turn of events in the world will be a turning point for the Hospitality Market. This is the perfect time for you to make a decision and take the next step into an enthusiastically new phase of your life.

Elements to be considered:

  • Price

The price must be fair taking into account the hotel market and its guidelines. The fairer the price, the faster the hotel is sold. A potential buyer does not want to invest in an Asset with an above-average price, but he is also suspicious if the price is below expectations.

  • Property conditions and features

Was your hotel built recently? It is a historic building but has it been recently renovated? What is the number of rooms? What are the special extras that your hotel offers? The more information the better: This will determine how we build your off-market hotel investment case and decide who are the best buyers for you!

  • Operator

Is your hotel part of a franchise or do you do the management internally? Having external constraints can delay the timeframe of the sale on your side, but it can be really appealing for some investors’ profiles.

The three most frequently asked questions:

  • How long will it take to close a sale?

We cannot give an exact date because every sale is unique. What we can guarantee is that the market has been in great demand recently.

  • How much will it cost?

We are happy to have a meeting with you to study your Asset and reach an agreement regarding our fees. Always in the fairest way possible. Our expertise, connections, and negotiating skills will lead to a better profit for you and it will only cost you something if we sell the hotel.
Your success is our success!

  • How to start?

The first step is to send us some information about your hotel and arrange to come into our office to discuss the process. Due to the current social distancing, we can set up a conference call. This will be in strict confidence; we never discuss hotel properties until we are instructed to sell them. We can sign a non-disclosure agreement if required before discussing your hotel.

We have experience in the field and we are ready to provide analysis and guidance to both buyers and sellers. Our qualified hotel investors portfolio is always looking for new hotels to invest in and/or support after the current liquidity crisis.

Get in touch with us for more information!

Independent Hotel vs Hotel Chain

Understand the differences between these two sectors of the business.

If you are looking for a safe long-term investment, buying a hotel is a great solution.
Check out the article “10 Reasons to Invest in Hotels

Hospitality is an international industry and it’s on its way to becoming a global one. You can choose between enormous hotels in big city centers and lovely boutique hotels in the countryside. Some focus on business travelers, others on tourists, families, and even millennials: every hotel has a unique identity and that’s the magic about the business.

One of the questions you should ask yourself is: Should I invest in a hotel operated independently or operated by a hotel chain? The competition between these two options is growing and both of them are always focused on redefining the guest experience.

Independent Hotel

An independent hotel that is independently owned and operated, so it represents a more unique brand. Due to this fact, it is an investment more suitable for a niche market. The purpose of their activity is narrowed down to represent the “vision” of the organization and their strategies are more cut and clean due to the availability of capital.
Independent hotels are not physically represented across the world, but thanks to the internet they can reach their audience worldwide.
Being independent means having more flexibility in terms of standards. If you operate a hotel you don’t need to follow rules from outside, you can adapt and adjust necessities in loco according to your customer and market needs. They are famous among the Millennials because they are constantly seeking new experiences in new environments, and they represent a huge volume of travelers.

Chain Hotel

A chain hotel is a hotel that is part of a major group of hotels operated by the same company. Meaning that a single company determines the operation of all the hotels in the same group in all the different locations. They can be total or partial owners of the hotel and they manage their administration, marketing, and promotion.
Chains have a massive network distribution worldwide, in fact, the global hotel industry is dominated by hotel chains.
Luxury chain hotels are famous for their standards. If you book a hotel from a renowned brand you know that you’ll get premium service no matter the location. They are famous amongst business travelers because they are a safe choice and usually they benefit from Loyalty Programs.

What type of hotel fits your profile as an Investor?

We have both options available for you in our portfolio. Exceptional Independent hotels like this one in Lake Geneva, Switzerland, or Opulent hotel Chain in Dusseldorf, Germany.

Get in touch with us, and we’ll give you a tailored solution to perfectly fit your investment portfolio.

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THE market


Due to the very high volume of clients and market dynamics, Alpinea has decided to strategically focus on high-value new clients and long-term relationship building.


Headoffice Basel, Switzerland.

Delegations in Lisbon, Portugal.

Colmar in France, Dubai, Florence Italy.



Michaël Lagarde



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